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08/04/2014 Wedemark

What’s your MOMENTUM?

Some people seem to be ahead of others. They have a certain push, a fire that lets them go further. They do what others don’t do - what no one has done before. For Sennheiser, these people have MOMENTUM. Together with Spotify, the audio specialist will introduce 100 sound stories from all over the world. Sennheiser will present videos that showcase the life and work of some of the world’s most inspirational people, sharing their projects and unique achievements and inviting others to share their own stories.

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  • Legendary human beatbox EKLIPS, sound artists Nik Novak and Di Mainstone and Imogen Heap, pioneer in innovative music – they all have MOMENTUM. Working with unique people like these, Sennheiser, together with Spotify, tells the stories of a hugely diverse range of inspirational people. These people are individuals, but they have one thing in common. They push the world ahead with MOMENTUM. Working with unique people like these, Sennheiser, together with Spotify, tells the stories of a hugely diverse range of inspirational people.
  • The audio specialist will be following a group of 100 people who have a passion and connection to sound, to learn more about their lives and own personal MOMENTUM. These individuals are constantly pushing the boundaries – going beyond the ordinary, reaching for new heights that are yet to be discovered. This spirit, this commitment to the core to create something that is unique and has uncompromised authenticity and substance is what Sennheiser seeks to celebrate and discover over the course of the MOMENTUM project.
  • Legendary human beatbox EKLIPS has MOMENTUM, challenging Eminem’s record by rapping 105 words in 16 seconds. Nik Nowak has MOMENTUM. He is the creator of the “Sound Panzer”, a caterpillar-tracked tank that the Berlin-based artist converted into a powerful bass monster. Di Mainstone has MOMENTUM, turning the Brooklyn Bridge into a giant harp, allowing anyone to manipulate the sounds created by the natural ebb and flow of the bridge’s cables through movement. Imogen Heap has MOMENTUM. Through unique wearable technology – the Mi.Mu glove – she forms electronic music through the movements of the human body, becoming one with the machine in the act of creation.
  • As well as showing amazing stories of creativity and determination from around the world, Sennheiser is also asking viewers to share their MOMENTUM. They are invited to join the social video project by contributing their own stories in the form of seven- second videos. They can add these to other videos with the same theme or idea – building “video chains” of inspiration that carry their own MOMENTUM.
  • Sennheiser will recognise the most compelling videos and ideas submitted with prizes, including fantastic trips to London, New York and Tokyo that will offer the ultimate sound experiences. Users will also get the chance to win pairs of Sennheiser MOMENTUM headphones and six-month subscriptions to Spotify Premium.

Multimídia

Citações

    Embarking on the MOMENTUM project, we have been astounded by the passion, energy and vision of the people we met and have been working with. We see so many incredible stories out there and we are convinced that there are many more. This is why we are asking “What’s your MOMENTUM?“ – inviting people to check out the films and upload their own short videos to showcase their creativity.
    Uwe Greunke, Director Strategic Marketing

    We would like to see these stories connect and interrelate, so we want people to add their stories to those on our website, creating video chains and forming an organic, self-perpetuating celebration of human ingenuity.
    Uwe Cremering, Head of Global Marketing Communications


To learn more, watch the films or to submit videos, visit www.sennheiser-momentum.com
All MOMENTUM videos can be discovered at www.youtube.com/sennheisermomentum

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Contatos de Imprensa

Mareike Oer
CE, Corporate
Tel: +49 5130 600 1719

Contatos Globais

Jacqueline Gusmag
CE
Tel: +49 5130 600 1540


Sobre a Sennheiser
Moldando o futuro do áudio e criando experiências sonoras únicas para os clientes - esse objetivo une os funcionários e parceiros da Sennheiser em todo o mundo. Fundada em 1945, a Sennheiser é um dos principais fabricantes mundiais de fones de ouvido, microfones e sistemas de transmissão sem fio. Com 21 subsidiárias de vendas e parceiros comerciais de longa data, a empresa atua em mais de 50 países e opera suas próprias instalações de produção na Alemanha, Irlanda, Romênia e EUA. Desde 2013, a Sennheiser é gerenciada por Daniel Sennheiser e pelo Dr. Andreas Sennheiser, a terceira geração da família a administrar a empresa. Em 2017, o Grupo Sennheiser gerou faturamento de 667,7 milhões de euros.
www.sennheiser.com.