The audio specialist Sennheiser has announced its latest collaboration with the Victoria and Albert Museum (V&A) in London, the world’s leading museum of art, design and performance. Sennheiser will provide the sound experience for the V&A’s forthcoming “You Say You Want a Revolution? Records & Rebels 1966 – 1970” exhibition, where the company’s innovative AMBEO 3D audio technology will immerse visitors in the music and spirit of that era. These groundbreaking 3D sound installations promise to be yet another milestone on Sennheiser’s mission to Shape the Future of Audio. Furthermore, the soundscape of the spectacular exhibition will be delivered through a Sennheiser guidePORT audio guide system.
“You Say You Want a Revolution? Records & Rebels 1966 – 1970” opens its doors to the public on 10 September 2016. It is curated by Geoffrey Marsh and Victoria Broackes, the curatorial team behind the V&A’s “David Bowie is” exhibition. Through the lens of the world today, the new exhibition will explore the era of the late sixties through hundreds of exhibits from the V&A’s extensive collections alongside a selection of world class loans that range from design, music, film, fashion and consumer products to photography, posters and books. It is designed by NISSEN RICHARDS Studio, with video content designed by FRAY studio, and sound design by Carolyn Downing.
Co-curator Victoria Broackes revealed that music will play a key role in the exhibition: “The music running through ‘You Say You Want a Revolution? Records & Rebels 1966 – 1970’ will represent the backbone and heart of the exhibition; it will be an object in itself. Therefore, we are delighted to be working with Sennheiser once again. Their expertise in 3D immersive audio will push the limits of the sound experience still further.”
Daniel Sennheiser, CEO of Sennheiser, commented: “We are absolutely thrilled to cooperate with the Victoria and Albert Museum on yet another fantastic project. The V&A is uniquely positioned to curate an exhibition about this transformational time in our more recent history. The artistic quality of the exhibition together with spectacular exhibits and an innovative state-of-the-art sound experience, featuring Sennheiser’s AMBEO 3D audio technology, will make this exhibition a truly immersive experience.”
A ‘time machine’: immersive AMBEO installations
Working closely with the exhibition’s sound designer Carolyn Downing, the Sennheiser team led by system designer Norbert Hilbich will be setting up two AMBEO 3D audio soundscapes. One will place visitors in an immersive environment evoking the political issues and fight against censorship and the establishment of the late 1960s while the other will recreate a live concert atmosphere with upmixed audio material from the period.
The visitor’s companion: a guidePORT audio guide
Visitors will be accompanied through the exhibition by a Sennheiser audio guide system. The guidePORT system is unique in its ability to deliver hundreds of personal, automatically triggered stereo feeds simultaneously. It will transmit real-time, lip-sync audio to fully immerse visitors in the sights and sounds of the late 1960s. The system at the V&A will comprise 750 receiver units with high-quality headphones, along with several transmission and trigger units that will be hidden from sight.
“You Say You Want a Revolution? Records and Rebels 1966 - 70” will run at the V&A from 10 September 2016 to 26 February 2017, following which it will tour internationally (venues are currently under negotiation).
The V&A is the world’s leading museum of art, design and performance with collections unrivalled in their scope and diversity. It was established to make works of art available to all and to inspire British designers and manufacturers. Today the V&A’s collections, which span over 2000 years of human creativity in virtually every medium and from many parts of the world, continue to intrigue, inspire and inform. For more information about You Say You Want a Revolution? Records and Rebels 1966 – 70, please contact Lucy Hawes in the V&A press office via [email protected] or +44 (0) 207 942 2500
Sobre a Sennheiser
Moldando o futuro do áudio e criando experiências sonoras únicas para os clientes - esse objetivo une os funcionários e parceiros da Sennheiser em todo o mundo. Fundada em 1945, a Sennheiser é um dos principais fabricantes mundiais de fones de ouvido, microfones e sistemas de transmissão sem fio. Com 21 subsidiárias de vendas e parceiros comerciais de longa data, a empresa atua em mais de 50 países e opera suas próprias instalações de produção na Alemanha, Irlanda, Romênia e EUA. Desde 2013, a Sennheiser é gerenciada por Daniel Sennheiser e pelo Dr. Andreas Sennheiser, a terceira geração da família a administrar a empresa. Em 2017, o Grupo Sennheiser gerou faturamento de 667,7 milhões de euros.