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11/02/2016 Wedemark/Vienna

Sennheiser increases its focus on Austria and Eastern Europe with partner acquisition

Sennheiser has acquired the business of Vienna-based distributor, Grothusen Audio Video Vertriebs Ges.m.b.H., and has founded a new sales subsidiary, Sennheiser Austria GmbH. Sennheiser co-CEOs Daniel and Dr. Andreas Sennheiser announced the signing of the contract on February 8th. The new company will commence operations on April 1st.

Freesize thumb signing   photo credit christian steinbrenner
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“We would like to thank Grothusen CEO Alexander Kränkl for his excellent work, which was instrumental for Sennheiser’s success in the region, and are grateful for his many achievements,” said CEO Daniel Sennheiser. “In founding Sennheiser Austria, we are delighted to welcome the expert team of Grothusen to the Sennheiser family. We are building on a long-standing relationship with one of our strongest distributors to create even stronger relationships with our customers. The new operation will be key to even better serve Austria and the Eastern European region, delivering the value added services and consulting needed to offer a seamless experience of audio excellence.”

Grothusen was founded in 1953 by Reimer J. Grothusen and has distributed Sennheiser products since 1956. With an experienced team of around 30 highly qualified audio industry experts covering a wide range of application scenarios (opera, theater, broadcasting, conferencing, exhibitions, sports locations, churches, museums etc.), Grothusen has served Sennheiser and Neumann products to the following markets: Austria, Romania, Bulgaria, Serbia, Croatia, Bosnia and Herzegovina, Kosovo, Montenegro, Macedonia, Slovenia, and Albania. Its services include planning and support for audio systems as well as consultancy and education for the field of audio technology.

With Sennheiser Austria becoming its 19th sales subsidiary, the audio specialist further expands its global reach. Björn Grefer, who had previously served as President of Finance and Operations at Sennheiser (Schweiz) AG, has been appointed as Operations Manager. Commenting on the objectives for Sennheiser Austria, Grefer said: “Grothusen has worked to develop exceptional expertise working as a proud partner to Sennheiser, and this next exciting step is a great reflection of the team’s achievements, as they join the company to play a key role in taking the Sennheiser story forward in the region.”


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Contatos Globais

Mareike Oer
CE, Corporate
Tel: +49 5130 600 1719


Sobre a Sennheiser
Moldando o futuro do áudio e criando experiências sonoras únicas para os clientes - esse objetivo une os funcionários e parceiros da Sennheiser em todo o mundo. Fundada em 1945, a Sennheiser é um dos principais fabricantes mundiais de fones de ouvido, microfones e sistemas de transmissão sem fio. Com 21 subsidiárias de vendas e parceiros comerciais de longa data, a empresa atua em mais de 50 países e opera suas próprias instalações de produção na Alemanha, Irlanda, Romênia e EUA. Desde 2013, a Sennheiser é gerenciada por Daniel Sennheiser e pelo Dr. Andreas Sennheiser, a terceira geração da família a administrar a empresa. Em 2017, o Grupo Sennheiser gerou faturamento de 667,7 milhões de euros.
www.sennheiser.com.