30/01/2018 New York, NY
Broadcast live on January 28, the 60th Annual Grammy Awards delivered all the excitement and drama audiences have come to expect from the music industry’s marquee event. Audio specialist Sennheiser played a pivotal roll in the success of the evening with 20 channels of its digital wireless technology and four channels of its analog wireless technology in use by several of the biggest artists in the industry. Among the night’s Sennheiser users was Album of the Year and Record of the Year winner Bruno Mars. All of the Sennheiser-utilizing artists’ unfettered performances stirred a packed house at New York City’s Madison Square Garden as well as the millions watching live on television across the country and around the world.
Kendrick Lamar kicked off the show with a powerful performance of his song “XXX” from his Album of the Year nominated record DAMN. Lamar used a Sennheiser Digital 6000 wireless system featuring an SKM 9000 transmitter and MD 9235 capsule for pristine transmission of his riveting rhymes. He would take home five Grammy Awards on the evening.
Lady Gaga took the stage next, performing sensitive, piano-focused renditions of both the title track from her Best Pop Vocal Album nominated record Joanne and Best Pop Solo Performance nominated “Million Reasons.” She sang through a Sennheiser 3000/5000 series wireless system featuring the SKM 5200 transmitter and MD 5235 capsule combination, which carried her dynamic vocal performance with crispness and clarity.
Sennheiser Digital 9000 user Bruno Mars emerged as the most decorated artist of the 60th Annual Grammy Awards. Cardi B joined him for a performance of the remix of “Finesse,” with Mars using an SKM 9000 and MD 9235 transmitter and capsule combination for the retro-tinged hit. He would go on receive several of the night’s highest honors, including Album of the Year and Record of the year for 24K Magic, as well as Song of the Year for “That’s What I Like.”
Sennheiser’s wireless dominance continued throughout the three and a half hour broadcast. Miley Cyrus used a Digital 9000 wireless system with SKM 9000 and MD 9235 for her duet with Elton John on his classic hit “Tiny Dancer.” P!NK delivered a stripped-down and powerful rendition of her moving “Wild Hearts Can’t Be Broken” utilizing her Digital 6000 wireless system with an SKM 9000 and MD 9235 transmitter and capsule combination. Sam Smith used the very same configuration for his performance of the ballad “Pray.” Host James Corden used Sennheiser wireless too, employing the Digital 9000 wireless system with an SKM 9000 transmitter and a Neumann KK 204 capsule.
Several Sennheiser users who did not perform were also honored with awards during the evening. Among these were Ed Sheeran, a Digital 9000 and Digital 6000 user who received two Grammy Awards for Best Pop Solo Vocal Performance and Best Pop Vocal Album. The Foo Fighters received a Best Rock Song award; singer Dave Grohl uses an MD 431-II microphone. The Weeknd, a 3000/5000 series wireless user, received an award for Best Urban Contemporary Album.
“It is always a thrill to see Sennheiser microphones put to use by the industry’s leading artists on the year’s biggest stage,” said Byron Gaither, Artists Relations Manager, Sennheiser. “There’s no better testament to the quality and superior design of our products than having them used by musicians and performers working at the highest possible level.”
Sobre a Sennheiser
Moldando o futuro do áudio e criando experiências sonoras únicas para os clientes - esse objetivo une os funcionários e parceiros da Sennheiser em todo o mundo. Fundada em 1945, a Sennheiser é um dos principais fabricantes mundiais de fones de ouvido, microfones e sistemas de transmissão sem fio. Com 21 subsidiárias de vendas e parceiros comerciais de longa data, a empresa atua em mais de 50 países e opera suas próprias instalações de produção na Alemanha, Irlanda, Romênia e EUA. Desde 2013, a Sennheiser é gerenciada por Daniel Sennheiser e pelo Dr. Andreas Sennheiser, a terceira geração da família a administrar a empresa. Em 2017, o Grupo Sennheiser gerou faturamento de 667,7 milhões de euros.