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09/05/2011 Wedemark

Sennheiser brings back the mix tape - Retro app with cult appeal for music lovers on Facebook

Who doesn’t remember the lovingly created mix tapes of the 80s? With a cassette recorder and recordable cassettes, every music fan could compile and give away his very own best-of album. Even in the age of MP3s, such a musical gift is something special – with the “Sennheiser MixTape”, Sennheiser now offers you the chance to relive the past and record your very own cassette. You can “record” on the official Facebook page www.facebook.com/sennheiser, and on all of the audio specialist’s regional pages.

Music can hardly be exchanged more personally or creatively than with a mix you have compiled yourself. In the 80s, the cassette recorder was part of the basic equipment in every teenager’s room and cassettes could be bought anywhere. Music fans used them to diligently record their very own soundtrack in loving detail. The finished cassette was equally popular for setting the mood at parties and giving as a token of friendship and love.

“For many people, the mix tape is more than just a memento of their youth; it is virtually an art form of its own – you could use it to express certain attitudes towards life and share these with everyone around you,” says Marco Brinkmann, marketing communications manager at Sennheiser. “We wanted to transfer this creative handling of music to the digital era – and what platform could be more suitable than Facebook?”

The right mix for the digital era

With its new Facebook app, Sennheiser pays homage to the classic mix tape, while at the same time bringing it into the digital age. From 9 May, a virtual cassette recorder will be waiting to record five songs for good friends on the Sennheiser Facebook page, www.facebook.com/Sennheiser, as well as on the official regional Sennheiser pages. Once you click the “Like” button on the page, you have complete access to all app functions. Just name the Sennheiser MixTape, enter sender and recipient, and then select your five favourite songs from the extensive catalogue.

Once you have created your own special playlist, you can listen to the Sennheiser MixTape and post it on your own wall or that of friends. A small cassette player, with the tape inserted and labelled, then appears on the wall ready to listen to; each song can be played for 30 seconds. And if the musical greeting sounds really catchy, the complete tracks can be bought at iTunes.

The recipient can, by the way, say thank you straightaway with his own Sennheiser MixTape. A corresponding button takes him directly to the Sennheiser app.


Contatos Globais

Jacqueline Gusmag
CE
Tel: +49 5130 600 1540

Mareike Oer
CE, Corporate
Tel: +49 5130 600 1719