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22/02/2016 Wedemark/Istanbul

Sennheiser appoints new distributor for consumer products in Turkey

Sennheiser has expanded its distribution network in Turkey with the appointment of Bircom as its second partner in the country. Bircom has assumed responsibility as distributor for Sennheiser’s headphone portfolio, with the audio specialist’s long-standing distribution partner in Turkey, Metan, focusing on Sennheiser’s microphone business.

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“We are delighted to welcome Bircom as a Sennheiser partner,” said Guido Karbautzki, Director, Global Retail Channel at Sennheiser. “With a second distributor in Turkey, we are aligning our local channels more closely to Sennheiser’s own structure and two main areas of operation. In Bircom and Metan we have two strong partners with the expertise to optimally serve our consumer and professional markets, respectively.”

Istanbul-based distribution partner Bircom has previously worked with Sennheiser as a distributor of telecoms solutions. Describing their new role, Burcin Bircanoglu, CEO of Bircom, commented: “We are incredibly proud to be working in partnership with Sennheiser, and to assume responsibility for Sennheiser’s consumer products. As well as a great opportunity for our business it is also a recognition of the strength and capability of Bircom’s network of dealers and resellers in the Turkish market.”


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Contatos Globais

Mareike Oer
CE, Corporate
Tel: +49 5130 600 1719


Sobre a Sennheiser
Moldando o futuro do áudio e criando experiências sonoras únicas para os clientes - esse objetivo une os funcionários e parceiros da Sennheiser em todo o mundo. Fundada em 1945, a Sennheiser é um dos principais fabricantes mundiais de fones de ouvido, microfones e sistemas de transmissão sem fio. Com 21 subsidiárias de vendas e parceiros comerciais de longa data, a empresa atua em mais de 50 países e opera suas próprias instalações de produção na Alemanha, Irlanda, Romênia e EUA. Desde 2013, a Sennheiser é gerenciada por Daniel Sennheiser e pelo Dr. Andreas Sennheiser, a terceira geração da família a administrar a empresa. Em 2017, o Grupo Sennheiser gerou faturamento de 667,7 milhões de euros.
www.sennheiser.com.