The critically acclaimed major retrospective, The Pink Floyd Exhibition: Their Mortal Remains, comes to Rome some 50 years since the birth of one of the world’s most pioneering and influential bands in history.
Opening 19 January
Tickets on sale 29 November 2017
Sound Experience by SENNHEISER
The Pink Floyd Exhibition: Their Mortal Remains, the critically acclaimed major retrospective of Pink Floyd, one of the world’s most pioneering and influential bands, today announced, via a press conference with Pink Floyd founding member Nick Mason, that it will be opening at Rome’s Museo d'Arte Contemporanea di Roma (MACRO) on 19 January 2018. This will be the first exhibition to take place at the museum under its new management, Palaexpo. Following its highly-successful debut at London’s Victoria and Albert Museum earlier this year, which saw over 400,000 people tear down the wall, the exhibition moves to Rome as its first international destination on the global landscape. The exhibition continues the first collaboration in decades of Pink Floyd’s remaining members and is produced and promoted globally by Michael Cohl of Concert Productions International B.V. The Rome exhibition is produced in association with MondoMostre and Live Nation. Tickets are on sale today via Vivaticket.it, all Vivaticket outlet locations and by phone on +39.041.2719035.
Originally conceived by Storm Thorgerson and developed by Aubrey ‘Po’ Powell of Hipgnosis, working closely with Nick Mason (Exhibition Consultant for Pink Floyd), The Pink Floyd Exhibition: Their Mortal Remains features many previously unseen objects collected over the band’s eclectic history. It is an audio-visual journey through 50 years of one of the world’s most iconic rock groups, and a rare and exclusive glimpse into the world of Pink Floyd.
The exhibition’s phenomenally successful and mammoth run at London’s Victoria and Albert Museum, described by national British newspapers as “stunning”, “a real feast for the senses”and “almost as good as seeing the band live”, was the most successful exhibition of its kind.The run at Rome’s MACRO will be a continuation of this vast success. MACRO islocated less than 1km from The Piper Club, which played host to Pink Floyd’s first shows in Italy in April 1968.The exhibition celebrates Pink Floyd’s place in history as the world’s cultural landscape changed from the 1960s. The band occupied a distinctive experimental space and were the foremost exponents of a psychedelic movement that changed the understanding of music forever, becoming one of the most important groups in contemporary music.
Pink Floyd have produced some of the most iconic imagery in popular culture: from cows, The Dark Side of the Moon prism, pigs flying over Battersea Power Station, and Marching Hammers to giant inflatable teachers; their visionbrought to life by creative individuals such as modern surrealist and long-time collaborator Storm Thorgerson, satirical illustrator Gerald Scarfe and psychedelic lighting pioneer Peter Wynne-Wilson.
The flow of the exhibition, in chronological order, is enhancedthroughoutby music and the voices of past and present members of Pink Floyd, including Syd Barrett,Roger Waters, Richard Wright, Nick Mason and David Gilmour,talking about their musical experiences throughtheir experiences and musical experimentation via sound specialist Sennheiser’s intuitive GuidePORT system. This culminates in the Performance Zone, where visitors enter an immersive audio-visual space, which includes the recreation of the very last performance of all fourmembers of the band at Live 8 in 2005 with Comfortably Numb, specially mixed using Sennheiser’s ground-breaking AMBEO 3D audio technology, as well as a Rome-exclusive video of One Of These Days, taken from the band’s iconic live performance in Pompeii.
Michael Cohl of Concert Productions International B.V. said: “The fans’ reaction to the exhibition was even better than we expected. It’s two hours of pure Floyd music, spirit and excitement.”
The Pink Floyd Exhibition is presented by Michael Cohl’s Concert Productions International B.V., Mondo Mostre, and Live Nation. The exhibition is led by Pink Floyd’s creative director Aubrey ‘Po’ Powell (of the design partnership Hipgnosis) and Paula Webb Stainton, who worked closely with the Pink Floyd members including Nick Mason (Exhibition Consultant For Pink Floyd), with additional curation provided by the V&A’s Victoria Broackes. The exhibition is a collaboration with designers Stufish, the leading entertainment architects and the band’s long-serving stage collaborators, and interpretive exhibition designers Real Studios.
The Pink Floyd Exhibition: Their Mortal Remains opens in Rome on 19 January 2018. Tickets are available now.- ENDS -
NOTES TO EDITORS
• Tickets on sale Wednesday 29 November.
• Admission from €18 for adults, concessions available. Advance booking strongly advised.
• Tickets available via Vivaticket.it, all Vivaticket outlet locations and by phone on +39.041.2719035.
The MACRO of Via Nizza is located in the Salario-Nomentano Roman district and is part of the complex that until 1971 the company BirraPeroni used for its production activities. The structure was made by Gustavo Giovannoni and represents a rare example in the city of industrial archeology. When the brewery business ceased, in 1974 the Company prepared a recovery plan with the Municipality of Rome, including the sale in 1982 of part of the complex to the City for the construction of neighborhood public services. Following the renovation of the complex, which took place between 1995 and 1999, both exhibition surfaces and collections' deposits proved to be totally inadequate. A design contest, set up in 2000, replied not only to these needs but also to redefining the image and functionality of the whole complex, with new spaces corresponding to the heterogeneity of contemporary art production, within a system of relationships and connections with the existing spaces as well as with the surrounding urban space.
Odile Decq, the French architect who won the competition, has given the Museum a dynamic system of multiple joints and links. The large spaces such as the exhibition halls (occupying a total area of 4350 square meters), the foyer, the auditorium and the terrace (or panoramic garden) are connected by staircases, lifts, balconies and steps that, in addition to offering tangential and sequential points, make the architectural experienceof the Museum dynamic, attractive, always new and diverse.
Concert Productions International B.V. led by Michael Cohl, is a full-service live event producer and promoter. Concert Productions International B.V specializes in the development of high-calibre touring exhibitions, unique live music tours, family entertainment attractions, and live theatre. Concert Productions International B.V is currently producing Bat Out of Hell: The Musical, which recently opened in Toronto after a successful debut on London’s West End. The company is developing a next-generation Transformers Live production that will open in China in 2019. Other recent Concert Productions International B.V productions include An Evening with Oprah Winfrey, David Gilmour’s Rattle That Lock North American tour, Barbra Streisand’s North American tour, An Evening with Al Pacino, and Jurassic World: The Exhibition.
MondoMostrebegan operating in 1999 with Leonardo Mondadori by organizing the "100 Masterpieces from the Hermitage" exhibition to inaugurate the Scuderiedel Quirinale.
Over the years, MondoMostre has acquired a unique experience in planning and executing great cultural events, producing and organizing exhibitions with some of the most important institutions in the world: in Russia with the State Hermitage in St. Petersburg and the Pushkin Museum in Moscow; in Germany with the Gemäldegalerie of Berlin; in China with the Capital Museum and the Millenium Monument World Art Museum in Beijing, the Shanghai Museum, the Macao Museum of Art and the Luoyang Museum; in Mexico with the Museo Nacional de Antropología in Mexico City.
In Italy MondoMostre is a privileged partner of the most important Institutions and has a network of consolidated relations in Milan with the Palazzo Reale and the Pinacoteca di Brera, in Florence with the Palazzo Strozzi and in Rome with the Scuderiedel Quirinale, the Galleria Borghese, the Senato della Repubblica Italiana, and the Palazzo del Quirinale. For these sites MondoMostre provides both full service financing, event organization and promotion, and a variety of services such as ticketing, communication, creation of special events and sponsor marketing.
MondoMostre has gained a unique expertise in the marketing of culture, building projects for business communication and relationship management, supporting the internal strategies of its clients with the opportunities offered in the field of art.
Live Nation Italy is the largest live entertainment company and concerts promoter in Italy part of Live Nation Entertainment, world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. It produces more than 28.000 shows every year for over 3, 200 artists all over the world and over 120 festivals in more than 40 countries. It reaches 200 million consumers every year thanks to its shows and digital platforms.
In 1967 Aubrey ‘Po’ Powell and Storm Thorgerson were approached by their friends in Pink Floyd to design the cover for the group’s second album, A Saucerful of Secrets. This led to a flurry of work from other bands including Free and Tyrannosaurus Rex. The name Hipgnosis was born out of a chance encounter with a door frame. Powell and Thorgerson had been looking for a name for their fledgling studio. At the time they shared a flat with Pink Floyd’s Syd Barrett and by chance Syd had scrawled in ball-point pen the word HIPGNOSIS on the door. Over the next fifteen years Hipgnosis gained international prominence. Their famed 1973 cover design for Pink Floyd’s The Dark Side of the Moon paved the way for other major rock bands to set foot in the surreal photo-design world of Po and Storm, resulting in many artworks for Led Zeppelin, Paul McCartney, Black Sabbath and more.
Paula Webb Stainton is a professional organiser of high profile international Events and Exhibitions. Clients of her company, Roebuck Webb Ltd, include McLaren Formula One, Ralph Lauren, and of course, Pink Floyd. Dublin born, Paula’s 30-plus year career began as a client manager and producer in Ad Agencies in Ireland, London and New York, before she began managing Pink Floyd drummer Nick Mason’s action vehicle props company Ten Tenths, as well as organising tour events for Pink Floyd in the mid 1980s. The Pink Floyd Exhibition: Their Mortal Remains which Paula is co-curating with Aubrey ‘Po’ Powell, is Paula’s second exhibition for the band. Together with Storm Thorgerson, Paula Co-curated the Pink Floyd ‘Interstellar’ Exhibition at the Citie de La Musique, Paris in 2003, which became the institution’s most successful exhibition of all time.
Stufish Entertainment Architects:
Founded by the late Mark Fisher, Stufish’s work has redefined the live entertainment experience. As Entertainment Architects they deliver every element– from designing the building and set to show creation and production. Stufish’s portfolio includes concert tours for Pink Floyd, The Rolling Stones, U2, Madonna, Lady Gaga, Michael Buble and One Direction. Theatrical designs include Monty Python Live (mostly), We Will Rock You and Cirque du Soleil in Las Vegas as well as their own production Soho which opened in May 2017 in the Peacock Theatre in London. Other work includes the Buckingham Palace Jubilee Concerts for HM the Queen and the opening and closing ceremonies of the Beijing Olympics 2008. Permanent projects designed by the studio include the KÀ Theatre at the MGM Grand in Las Vegas, and the multiple award-winning Han Show Theatre, Wanda Movie Park, and Dai Show Theatre in China, designed for the Dalian Wanda Group
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