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28/05/2014 Wedemark

Creating MOMENTUM for Peace

We would all like to see violence give way to peace, and killing give way to creation. Mexican sculptor Pedro Reyes wants to show the world that it is possible by transforming confiscated weapons into musical instruments. A new short film from Sennheiser explores the incredible art of Pedro Reyes as part of the audio specialist’s MOMENTUM project, which seeks to showcase the life and work of some of the world’s most inspirational people, sharing their projects and unique achievements in the world of sound.

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Pedro Reyes and key visual of the ‘What’s your MOMENTUM’ project

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  • With his unique artistic vision and passion, Pedro Reyes is realising the dream of turning violence into peace. His work takes thousands of guns – the embodiment of violence – and turns them into the essence of peace, participation and unity. These guns, many of which have been fired in anger, are now fully functioning musical instruments.
  • Reyes’ works include guitars, saxophones, drums and even a full-sized marimba that replaces wooden keys with sections of gun barrels, painstakingly sawn down to create the perfect notes in the musical scale.
  • The short film ‘Disarm’, named after Reyes’ current exhibition, is one of 100 inspiring sound stories presented by Sennheiser together with Spotify through the ‘What’s your MOMENTUM?’ social video project. It explores Pedro Reyes’s work creating fully functioning musical instruments from the same weapons that caused so much destruction through Mexico’s years of drug violence.
  • The MOMENTUM films focus on trend-setting individuals and their unique, uncompromising commitment to innovation, and the way in which each individual embodies a spirit of MOMENTUM, or the drive to stay one step ahead of the crowd.
  • Presenting the sound stories is just the start – the project also invites viewers to create their own user-generated responses to the sound stories that show their own inspirational stories and interpretation of MOMENTUM.
  • Viewing the sound stories and uploading videos is possible via the campaign microsite at www.sennheiser-momentum.com. Participants can win music-themed city break experiences, MOMENTUM headphones and six-month Spotify Premium subscriptions.

Multimídia

Citações

    Pedro Reyes wants others to be able to take the instruments he has made and in turn create their own art, inspiring other artists to take his ideas forward to build a movement. Similarly, a core part of ‘What’s your MOMENTUM?’ is inspiring others and encouraging them to take an idea and play it forward. We are seeking to build ‘video chains’ – where users can connect their videos to other stories that share the same themes or ideas.
    Uwe Cremering, Head of Global Marketing at Sennheiser

    This spirit of creativity, inspiration and determination makes Pedro Reyes the embodiment of what Sennheiser seeks to explore and celebrate through the ‘What’s your MOMENTUM?’ project.
    Anaseth Martínez, Marketing Manager at Sennheiser Mexico

    A musical instrument is something that constantly generates life, when you play, everyone who listens will connect to the music and to one another. The ‘Disarm’ project took an object made for killing and transformed it into an instrument for creativity. Weapons produce fear in the world and music is precisely the opposite, it’s truthful. I would like to see artists all over the world transforming weapons into musical instruments. I believe in the power of art to produce change.
    Pedro Reyes


To learn more, watch the films or to submit videos, click here.

Downloads

Pedro Reyes and key visual of the ‘What’s your MOMENTUM’ project

Contatos de Imprensa

Mareike Oer
CE, Corporate
Tel: +49 5130 600 1719

Contatos Globais

Jacqueline Gusmag
CE
Tel: +49 5130 600 1540

Notícias Relacionadas


Sobre a Sennheiser
Moldando o futuro do áudio e criando experiências sonoras únicas para os clientes - esse objetivo une os funcionários e parceiros da Sennheiser em todo o mundo. Fundada em 1945, a Sennheiser é um dos principais fabricantes mundiais de fones de ouvido, microfones e sistemas de transmissão sem fio. Com 21 subsidiárias de vendas e parceiros comerciais de longa data, a empresa atua em mais de 50 países e opera suas próprias instalações de produção na Alemanha, Irlanda, Romênia e EUA. Desde 2013, a Sennheiser é gerenciada por Daniel Sennheiser e pelo Dr. Andreas Sennheiser, a terceira geração da família a administrar a empresa. Em 2017, o Grupo Sennheiser gerou faturamento de 667,7 milhões de euros.
www.sennheiser.com.